Ricky Hui

Enterprise 2.0

Monitoring Queensland Health with Socialmention and Topsy

on September 21, 2013

Socialmention and Topsy are social media monitoring tools that functions like a search engine which only searches through a variety of social media technologies such as facebook, twitter, and youtube. These two tools will be used to monitor and anaylse Queensland Health’s social media presence.

Using Socialmention (click here)

It was difficult to pinpoint an accurate search for Queensland Health as it contains two words. When I searched for Queensland Health, Socialmention would generate searches solely for ‘Health’ or solely for ‘Queensland’.  After further searching, I discovered that ‘qldhealth’ yielded better results as this is ‘Queensland Health’s twitter hashtag code. Through viewing the results gathered, it is evident that a majority of the tweets are coming from the ‘Queensland Heath’s Twitter page. This indicates that ‘Queensland Health’ is regularly posting and is attempting to build a relationship with the public. Socialmention also have some analysis criteria which is useful when trying to understand ‘Queensland Health’s current social media presence. These criteria basically determine how positive/negative the responses are, how likely the people will repeatedly talk about the organisation, how many unique authors are there, and how likely the organisation will be discussed in social media. Another useful feature is that Socialmention has is the ability to see how many responses are coming from different types of social media platforms. In this case, there were 35 responses from Twitter, 13 responses from Friendfeed, and 10 from Facebook. This indicates that Twitter is the dominant social media platform for Queensland Health with Friendfeed as the second most dominant.

Using Topsy (click here)

Unlike Socialmention, Topsy gave better search results when I used the search phrase “Queensland Health”. It also appears to have a larger search result with around 600 results (compared to Socialmention’s search result of 50) gathered from a variety of news websites and twitter. A nice feature of Topsy is the graph (click here) which illustrates how many tweets are occurring on a specific day. When I moved my cursor along the orange line of the graph, it displays comments that were posted on that day. This is good when I want to quickly see what kind of responses Queensland Health was getting on that day and to judge if these comments are positive or negative.



A limitation of using Socialmention and Topsy is the reliability of the positive/negative responses. For instance how can they determine if these comments are positive or negative on such a massive scale? Upon further research I discovered that a majority of positive responses for Queensland Health were in fact (in my opinion) neutral responses.

So what other free social media monitoring tools do you use? Let us know, thanks!



11 responses to “Monitoring Queensland Health with Socialmention and Topsy

  1. Would you say defining the success of QLD Health’s use of social media is somewhat inhibited by the neutrality of the comments and opinions posted?

    • rhui26 says:

      Yes and no. Yes because without people participating, Queensland Health would have a smaller presence and therefore hindering Queensland Health’s ability to build relationships and interact with external parties. However, with less people participating in their social media pages, the less risk of having negative responses and sabotaging their positive reputation.

  2. Conor Farne Sang says:

    Pretty sure most search functions will allow the use of ” to create locked in phrases. So if you typed in “Queensland Health” with the quotation marks too, it would have searched it as one keyword.

    It might be because I’ve used a similar tool and am drawing comparisons, but I find the Topsy tool rather bare in the amount of usable information it provides. Tweet activity and sentiment are good, but as the only basis for SM analytics it doesn’t feel enough to be relied upon. Furthermore, I’ve had a look at how sentiment is actually calculated, and it is seemingly done through a rudimentary overview of similes negative keywords (most other tools do. I’m criticising the function not your tool in particular). I feel like it could be better. =/

    Enjoyable post to read. Helped keep me thinking further about our assignment. Good to see we’re spreading out our knowledge on the subject. Go team.

    • rhui26 says:

      Thanks for the quotation tip Conor, didn’t know that! The way they judge sentiment scores through a database of keywords makes sense but then again there are limitations of this such as the way the sentence is structured and the nuances that is implied in those sentences.

  3. […] Monitoring Queensland Health with Socialmention and Topsy (hui26.wordpress.com) […]

  4. Thanks for the great article. I did not know that Queensland Health was so active on Twitter and social media in general. But I guess nowadays that’s becoming the norm, namely to maintain an ongoing online communication with your customers. The Topsy tool you presented looks surely very useful and interesting, I will very likely incorporate it into my future social media related researches. Thanks again!

  5. Anthony says:

    Quite an informative tool, contrary to what Conor said, I see Topsy as showing a little more control over your results and depth in their detail in comparison to the tool I used, TweetReach, which was quite limited, for the trail version at least. Do you think big corps like QLDHealth or Coca-Cola utilise these online tools or develop their own in-house ones?

    • rhui26 says:

      They probably do use these tools initially, I believe that they would only pay for these tools if they have a large online presence otherwise it would be kind of a waste as they wouldn’t have much information to analyse.

  6. h9vu says:

    Quite a tedious task for this week’s blog i’d have to say, which I had a similar dilemma where particular keywords that I entered only returned either an error or just a way off statistic than I would have assumed.

    I’m not going to lie, but the tools that I used for my blogs (using the keywords that you used also) returned no such twitter remarks, which is confusing seeing as @digitalrainforest stated they are big on twitter, other than that, general message to convey is to set an official keyword and broadcast them to concurrent users of #qldheath.

    • rhui26 says:

      I think that because these are free version tools, their search engine may not be optimised to bring out all the results that we need. It would be easier though if the organisation just had one word like Heinz.

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